Demographics

jazz89 KUVO is the only NPR jazz formatted public radio station serving the state of Colorado. We provide our Business Sponsors/Underwriters an opportunity to speak to an audience that is becoming more difficult to reach through conventional media. Underwriting public radio consists of supporting programming by way of personalized on-air announcements identifying the business or event. We have a very loyal listenership, attracting a variety of listeners from our broadcast area that includes the Denver/Boulder Metropolitan area, Southeastern Wyoming and Summit County Colorado, including several popular ski resort areas. Jazz89 KUVO also attracts an audience most notably distinguished by its educational excellence and professional success.

Our listeners are your choice consumers, and include a variety of demographics, including savvy business leaders who are influential and active in their communities.

To discuss the variety of Business Sponsor/Underwriting Sponsorship options that would help you successfully meet your marketing needs in this area call Tina Cartagena by e-mail at tina@kuvo.org or by phone, 303-446-7612. Be sure to check out the additional information below about our station and on our audience demographics.

jazz89 KUVO QUICK FACTS
KUVO has over 120,000 devoted listeners per week most notably distinguished by their educational excellence and professional success.
KUVO is one of the top 5 jazz stations in the US.
KUVO listeners spend an average of 7 and a half hours per day (TSL) listening to the station. We have a very loyal listenership.
KUVO has almost 35,000 monthly unique visitors to the kuvo.org web site who spend an average of one hour per visit.
KUVO’s large listening area includes three separate frequencies in the Denver/Boulder Metropolitan area, Southeastern Wyoming and Summit County, Colorado, including several popular ski resort areas.
KUVO reaches a well-educated public radio audience predisposed to react positively to your message.

AUDIENCE PROFILE

 

Demographics
60% Men
40% Women
67% Age 25-50
20% Age 18-34
53% Age 35-45
47% College Degree or beyond
20% Graduate School attended/degree
66% Household Income$50,000+
47% Household Income $75,000+
Mean Household Income $73,327
44% Married
41% Single
76% Employed
20% Professional
17% Managerial
36% Business Purchases

 

Lifestyles
77% Public Involvement
63% Vote
13% Fundraising
54% Theater/Concert/Dance Attendance
24% Attend Live Performance
64% Dine Out
56% Read Books
52% Regular Fitness Program
24% Swim
42% Walk for Exercise
42% Own Financial Securities
26% Own Stock or Bond Mutual Funds
26% Own Common or Preferred Stocks
68% Households Own Computer
58% Subscribe/Use Online Service
71% Domestic Travel
38% Foreign Travel over past three years

 

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