38th Star: Colorado Becomes the Centennial State
| History Colorado Center
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It’s a strange thing, watching audiences sing along with Alex without speaking his native Spanish. But they do. They “la-la-la” their way from chorus to chorus, caught up in his inescapable gravitational pull. His warm, elastic vocals float above a sound essentially from everywhere–an effortless mix of Funk, Soul, and pan-Latin textures–and no matter where you’re from, you can’t help it. You’re home.
It’s this undeniable exuberance, expressed with masterful musicianship, that has catapulted Alex to the highest levels of global critical acclaim. It’s what led this fiercely independent artist to 2 Juno awards, 4 Latin Grammys, and a 2022 Grammy for Best Latin Pop Album. Just like his songs elicit “la-la-las” from audiences without a translator, they woo critics without a middleman. The magic he makes with melody and rhythm can’t be held back. Because in the end, whether in times of trouble or celebration, people everywhere want to go where Alex’s songs are going: to an unconditional sense of home, belonging, and bliss.
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