Behind the Mic: Pocho Joe of La Raza Rocks
Host of Sunday afternoon’s “La Raza Rocks” show on KUVO is Pocho Joe, who brings unmatched passion for the roots of Chicano Rock to the airwaves every Sunday at 1 p.m.
His scholarly knowledge and insight on popular music and the Latinos behind it earned him a place in the Chicano Music Hall of Fame (2018), and Westword recognized him as “Best Radio Host” in 2021. Pocho Joe dropped by The Morning Set to tell a few stories about the music and what keeps him energized for 22 years and counting.
Photo & audio credit: Will Ornberg, Radio Multimedia Producer
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