Behind the Mic: Pocho Joe of La Raza Rocks

Oct 28, 2025

Carlos’s involvement in radio dates back more than 50 years

Steve Chavis joined KUVO JAZZ in 2012 as morning news host and Public Affairs Manager, and spent five years alongside Carlos Lando as co-host of “First Take with Lando and Chavis.” He served for five years as program director

Host of Sunday afternoon’s “La Raza Rocks” show on KUVO is Pocho Joe, who brings unmatched passion for the roots of Chicano Rock to the airwaves every Sunday at 1 p.m.

Steve Chavis, Veronica Benevidez, Carlos Lando, and Pocho Joe

His scholarly knowledge and insight on popular music and the Latinos behind it earned him a place in the Chicano Music Hall of Fame (2018), and Westword recognized him as “Best Radio Host” in 2021. Pocho Joe dropped by The Morning Set to tell a few stories about the music and what keeps him energized for 22 years and counting.

Carlos Lando, Pocho Joe, Veronica Benevidez, and Steve Chavis

Photo & audio credit: Will Ornberg, Radio Multimedia Producer

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Behind the Mic: Pocho Joe of La Raza Rocks

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