Pocho Joe

Shows - La Raza Rocks | Sunday 1pm

Pocho Joe was born on Kalamath Street in Denver (a suburb of Aztlan) during the baby boom-boom-boom generation.  He credits his Raza Rocks heart to the influences of his father’s consistent kitchen table radio tunes as well as his tio’s rasquache Sunday afternoon sax.

The Raza beat began to gel Saturday afternoons when Denver’s first Mexican radio station aired “Teen Dance Party” shows in the 1960’s.  The beat moved from Pocho’s heart to his soul and spirit with the emergence of the Movimiento-fueled “long-haired” Chicano rock groups.

Radio station KUVO debuted La Raza Rocks in 2002 with hosts Gil “Gonzo” and Gabe White. Pocho Joe arrived in March 2003 when he co-hosted La Raza Rocks with Gabe.

Pocho Joe recognized that Chicano music, which was largely ignored by commercial radio outlets, was a valuable component of American music.  The bands and artists all had culturally inspirational histories and backgrounds that the listening audience deserved to hear.  This music that is and was the soundtrack of our lives, has and does have historical importance.

The beat ain’t complete ‘til you move your feet! Raza rocks! Simón!

La Raza Rocks airs every Sunday from 1 to 2 pm.

Recent Posts

La Raza Rocks — Ritchie Valens Tribute Special

Although Ritchie Valens lived only 17 years, he has been called the father of the Chicano Rock Movement. He was born Ricardo Esteban Valenzuela Reyes on May 13, 1941. Ritchie’s…

La Raza Rocks (early) New Years Show

It’s not just another page on the calendar, it’s a New Year! Join Pocho Joe for a La Raza Rocks New Years' show on December 26...Codfish and bread known as…

La Raza Rocks Christmas Show

Join Pocho Joe for our annual Christmas show, La Raza Rocks style. We’ll hear the candid humor of El Vez, some rockin’ Christmas renditions by Los Lonely Boys, and sweet…

La Raza Rocks Thanksgiving Show

Thanksgiving day is a time we can share our gratitude for our loved ones, our friends, and for life itself. La Raza Rocks will also be thanking the people who…

La Raza Rocks — Dia de Los Muertos

Although the ancient holiday is called Dia de los Muertos (Day of the Dead) this tradition which began with the Aztec Civilization and continued in the Americas is, in reality,…

A Record Story—"Abraxas" by Santana

Santana – Abraxas Album Santana’s 1970 sophomore album titled Abraxas has cover art that is a visual delight which matches the music contained within.  The cover art is both cover…

Become a Member

Join the growing family of people who believe that music is essential to our community. Your donation supports the work we do, the programs you count on, and the events you enjoy.

Download the App

Download KUVO's FREE app today! The KUVO Public Radio App allows you to take KUVO's music and news with you anywhere, anytime!